All Champagne is sparkling wine, but not all sparkling wine is Champagne
Champagne VS Sparkling Wines
Don’t get carried away with the bubbles, although both champagne and sparkling wine possess a refreshing fizziness and a similar trademark which is the “pop-effect” when uncorked. There are a few main reasons why the two labels display different names, and sticking with us through this post will be helpful in decoding the differences between these two bubbly beverages, so you’ll be more informed the next time you pop that bottle and click glasses.
What is Sparkling Wine?
Many people refer to sparkling wine as Champagne. But however, this term is exclusively reserved only for the sparkling wines made in the Champagne region of France. Sparkling wine is any carbonated wine, which includes carbonated wines made from a variety of grapes and they can be of different colors but they all use carbon dioxide to create their iconic bubbly effect. This generic term, “sparkling wine” encompasses the more specific sub-category of champagne. The fizz and bubbles occur from the natural fermentation process when sugar is added to the yeast, and it reacts with the sugar to create carbon dioxide which is then trapped and bottled for your enjoyment. Types of Sparkling Wines that aren’t Champagne includes; Prosecco · Cava · Sparkling Rosé · Sekt · Crémant · Trentodoc. And if you don’t like too many bubbles in your glass, you can try the Semi-sparkling Wine, or Red sparkling wine type.
How Sparkling Wine is Made
Modern sparkling wines are not made by accident, the process is one that has been well established and is designed to create consistent tasting every time. Every sparkling wine must go through two fermentation processes, It’s the second fermentation process that produces the bubbles and differentiates them from one another.
Traditional (Classic) Method – This method requires the second fermentation to take place in the bottle, where sugar and yeasts are added. This process is more complex and requires the winemaker to handle the bottles many times. Same method is used to create champagne and it produces smaller bubbles. These smaller bubbles are more persistent through the wine.
Tank (Charmat) Method – In this method, the second fermentation stage occurs in a large steel tank. This produces larger bubbles, which are found in Prosecco. This process is faster, less expensive, and produces a fruitier flavor than the traditional method.
All process is similar to the production of still wines, but however, there are a few notable differences such as:
- Grapes are harvested earlier to achieve higher acidity levels.
- Grapes are usually harvested by hand to reduce the tannin levels and other phenolic components that wines have.
- The press house is usually close to the vineyard, so grapes can be separated from their skins as fast as possible.
What is champagne
Champagne is named after the region where it is grown, fermented, and bottled. Nestled in the country’s northeastern corner, near Paris, the only labels that are legally allowed to bare the name “Champagne” are bottled within 100 miles of this region (according to European Law). Outside of the Champagne region, French sparkling wine is known as Crémant. In addition to location, Champagne also receives its distinguished name because of the grapes used to produce it and the distinct flavors that result from grapes grown in Champagne’s cooler climate and chalky, mineral-rich soils. Only a handful of grapes across Champagne are allowed to be used for its base or “cuvée” (a blend of the first and most concentrated extraction of juices from pressed grapes). Grapes allowed in Champagne production are: Pinot Noir, Pinot Meunier, Chardonnay, Pinot Blanc, Pinot Gris, Petit Meslier, Arbane.
Champagne Making Practices
The process in which Champagne is made is called Méthode Traditionnelle, formerly known as the Méthode Champenoise, which is also referred to as “The Classic Method”. In a nutshell, Champagne gets its sparkle from a second fermentation that takes place in the bottle, but the entire process is very technical and labor intensive: From dictating how one may grow the grapes to how they may be harvested and processed, the rigorous standards distinguish Champagne. For instance, all grapes that are used in Champagne must be hand picked and pressed in a covered environment. They may only be pressed twice, once to make the ultra concentrated cuvée (which is high in sugar and acid) and the second time to make the taille (sugary, lower in acid, and higher in minerals and pigment). A Champagne may be classified as vintage or non-vintage—respectively—when wines are made with grapes of one year’s harvest or a mix of grapes from different years.
What is a celebration without a little bubbly? It has become the quintessential beverage for many occasions, from birthdays to anniversaries to weddings and promotions. Get more familiar with your sparkling wines on www.Drinksdirect.NG . You also don’t need a reason to enjoy a good bottle of sparkling wine, you just need some knowledge on how to select it and serve it.
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Source; Winecountry.com
Alcohol suitable for gifting at occasions
A guide to Alcohol Gifting
When it comes to gifting alcohol, figuring out which alcohol complements the occasion, the choice of alcohol the recipient would appreciate, what to look for when giving alcohol as a gift, and how to present it, there’s little or less guide to help out there. Alcohol gifting has been part of human culture and tradition for hundreds of years, so why all the gift-giving drama when it comes to booze? After all, isn’t this stuff supposed to be fun?
The trickiness springs from a combination of history, culture, and subjective personal preference, and also the fact that there are a thousands of varieties when it comes to alcohol as a gift – from sparkling to still wine, fortified wines to spirits, beer, liquors, and ciders, all with various sub-varieties that may or may not match the tastes of the recipient. Gifting alcohol is undoubtedly the personal taste preferences of the recipient here are some general tips to help navigate those tricky gift-giving bumps you’re likely to face.
Dinner or Housewarming Party
Key things to remember about gifting alcohol at a party are 1) you’re usually gifting for the hosts, not the other guests, and 2) it’s quite possible that the gift will be consumed the same day you give it. Nonvintage sparkling wines like prosecco, sweeter wines like Moscato, as well as mid-range beers, are all great choices. Good options for still-wine (white, rosé, and red) can be from budget-minded regions such as South America. Since the gift might be popped open in short order, a gift bag or other simple packaging makes it look more presentable. If you decide to go the beer route, choose a local craft brew; they’ve never been more accessible to. If you want to include glasses, go for simple, tulip-shaped stemmed or stemless glasses for wine, or a pint glass or two with beer.
Birthdays
Well, consider that the golden rule in gifting alcohol on birthdays should show some thought in the selection, If they like a particular spirit, wine, or beer style, look for interesting, new, or limited-edition versions of their favorites (that usually means mid- to premium-range price points). Extras will often go a long way toward making the gift more meaningful when it comes to birthdays. If you’re gifting beer, remember that these can sometimes be purchased in sets that comes with custom-made beer glasses. For wine, look for a glass style made specifically for the grape variety or wine type being gifted. Yeah, it’s extra work, but the thoughtfulness will be appreciated.
Your Boss at work
Gifting your boss is often about celebrating their occasion and helping your own persona. The rule here is to stay classy, and give something that isn’t cheap – this is a reflection on you, remember? It’s a bonus if the booze can last beyond one day after opening, so that your boss has many occasions to enjoy it while pondering what a wonderful employee you are. Fortified wines are good options, as are spirits such as cognac, Armagnac, scotch, and bourbon. These will all be in the premium range, but that’s the price you pay for a good impression. You could make an even bigger splash if you pair the alcohol with mid- to high-end simply styled glass tumblers for spirits, or small tulip-shaped tasting glasses for wine. Try to give the gift one-on-one, in private, so the gift-giving doesn’t appear overly showy or create an awkward scenario for either of you.
Holidays
One of the most tried-and-true ways to handle this scenario is to go seasonal. There are beers that are brewed specifically for every season, and they’re great gift options for holiday parties. Thinking in terms of food pairings helps, too; lighter fare in the warmer months works with lighter wines like rosés and white wines), and holidays in the cooler months generally see heartier fare (often best paired with spirits, fortified wines, and bold red wines). You don’t have to break the bank on these; bargain to mid-range-priced alcohol is usually fine, but try to avoid common items if possible, as they can suggest a lack of thoughtfulness. Gift bags, wrapped boxes, or baskets are all good options for presenting alcohol as gifts during the holidays. Finally, rather than combining holiday booze with drinking glasses, consider a more inspired option to help your gift really stand out, such as including a seasonal food match instead.
Milestones: Weddings, Significant Birthdays, Anniversaries
The reason we celebrate significant milestones in people’s lives is because they’re rare; they are genuinely worth celebrating. The gift you give here should reflect that specialness; therefore, you’re going premium price point or bust. Vintage sparkling wine or fortified wine is the gold standard. If you really want to wow the recipient, try to find a vintage that matches a year significant to the celebration (like a birth year or wedding date). These are the occasions to go all out, so you can probably be as flamboyant with the packaging as your heart desires. Add-ons like champagne flutes or small wine glasses are perfectly acceptable, but don’t upstage the main gift; make the alcohol the unquestioned star of the show, and a reflection on the people and milestone being celebrated.
When gifting alcohol, the main thing to keep in mind is the message you want to send with your gift. But don’t stress over it too much – after all, it’s a gift that will be enjoyed by the recipient!
An array of ZONIN sparkling wine is ideal for gifting in any occasion, ranging from ZONIN Prosecco, Spumante, Black curvee, to chianti (Red wine), Brachetto and many more.
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Top 5 Reasons why you should have a Mini-Kegerator in your Home
Bringing the pub Home
Home beer dispensers have come on a long way in recent times, offering everything from kitchen counter-friendly devices to proper pub-like taps, with support for different kegs and refill systems depending on the model you spring for. The pubs maybe open and just a drive away from home, this technology can be the pride of garden parties and matchday viewing sessions all through the seasons. Either way, you owe it to yourself to enjoy a perfectly poured cold beer at home like you have it in the pub.
Off the top of our heads, there are many reasons why you need a kegerator in your life, but beer is a good reason. Here are other benefits;
- Your home is the bar. However, one of the biggest and best reasons for getting a kegerator is convenience. Not only can you avoid driving, traffic, finding parking, and paying for gas but there are no lines at your kegerator and it’s always you pouring your favorite beer or beverage! Plus, you can be comfortable at your own home bar with the game that you want to watch on the TV. Finally, at the end of the night, you don’t need to worry about sobering up and driving home or paying for a ride home, you’re already there!
- It saves you money. Depending on how much beer you usually drink and the types of beer you buy at the pub, buying a keg of beer could save you quite a bit of money. Like most items that you buy in bulk, the upfront cost of a beer keg may seem less in cost, but once you breakdown how much it costs per pint, you’ll quickly see the savings add up. And after a few kegs, you’ll have saved enough to offset the initial cost of the kegerator itself. It’s more of an investment, with beer.
- You’ll Save On Fridge Space. Instead of packing your fridge with bottles and cans, taking up space, you can have a separate freestanding kegerator for your beverages with reusable kegs. Now, when you’re entertaining you don’t have to worry about if your fridge can contain 60 beers and all the food for your guests. You can pick up a keg that will suit your needs and won’t take up that precious refrigerator space. If you really want to save space in your home, you may want to consider outdoor/commercial kegerator If you really love throwing large parties, these are great for entertaining large crowds and an impressive upgrade to your outdoor barbecue area. In that case, invite us over and we’ll help you finish those kegs.
- They’re Better For The Environment. When your beer gets stored in cans or bottles, drinking it produces more trash to the environment and just winds up in a landfill, or the ocean. Not to mention, all of those cans and bottles take resources to create. A keg is reusable, as the glasses you pour your beer into. When you have your own kegerator, your beer drinking will come with less waste to the environment and the Eco-system at large.
- Temperature and Quality control. A big advantage of owning a kegerator is having a fresh beer every time and any time you want it. When stored at the right temperature, beer and other beverages maintain their quality and stay fresh for long periods of time. If you’re concerned that you just won’t drink a whole keg fast enough for your own beer dispenser to make sense, think again. If you store it in the right conditions, a keg of beer will generally last at least three or four months, depending on the type of beverage that is in the kegerator.
If beer isn’t your thing, we don’t judge. It’s not just beer that taste better on tap, all drinks taste better on tap. You can upgrade your kitchen or home bar by including cold brew coffee, tea, sodas, wine, whiskey and even cocktails on draft! Using barrel storage, dual, or triple faucet kegerator, you can pour a variety of beverages from one kegerator. Before embarking on getting a home kegerator, learn more about keg sizes, capacity, dimensions and most importantly, the number of beers you get out of a keg.
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Source; Beverage Factory
Cooking with wine?
4 Varieties that are Basically Foolproof
As magical as red wine is to drink, it can really work wonders in sauces, stews and desserts. The red wine your best friend falls head over heels for might not necessarily be your jam, as each wine has it’s own unique tasting notes and aromas to draw in your senses. There’s no limit to Red wines that suites perfectly for a recipe as most Red wines can be used interchangeably at any time when cooking, but there are a few specific styles to stick with to get a desired result. When you’re on the hunt for the best red wine for cooking here are some classes of wine to consider:
- Cabernet Sauvignon and Pinot Noir (When cooking beef, lamb, sauce or stew)
- Merlot (When cooking chicken, duck or pork)
- Pinot Noir (When cooking seafood,)
- Merlot or Chianti (When cooking vegetables or sauce)
CABERNET SAUVIGNON
Cabernet sauvignon is the progeny of cabernet franc and sauvignon blanc, two grapes still prominent today. It originated, probably spontaneously, in Bordeaux in France, in the mid-1700s. They’re usually full and rich like Pinot Noir, but since they’re made from a blend of grapes instead of just one, they may help balance the flavor of your dish better. Be sure to use Cabernet when cooking meals like steak, short ribs, brisket or stew. This style’s oak notes can turn harsh and woody when cooked too quickly or with weaker ingredients, so skip pan sauce and tomato sauce.
MERLOT
Merlot is typically soft, silky and fruit-forward. And thanks to its low to mild tannins, it’s pretty much always safe to cook with. Merlot is great for pan sauces and reductions, offering jamminess and structure—just simmer it over low heat to thicken it and concentrate its juicy flavors. Depending on the quality, Merlot can range from simple to mind-blowingly complex. Rich Merlots are similar to Cabernet Sauvignon, full-bodied and structured with notes of stone fruit, chocolate, coffee and tobacco. Use a lighter, fruity, medium-bodied Merlot for chicken and sauces and a full-bodied one for short ribs, steak and lamb.
PINOT NOIR
They’re silky, earthy, acidic, smooth and come light- and medium-bodied. This style is versatile, great for both stews and soft, fatty meats, thanks to its tenderizing properties, as well as seafood and poultry. It tends to be fruity and earthy in flavor with berry and mushroom notes. Pinot Noir aged in oak barrels, like Cabernet, isn’t best for quick sauces, but rather low-and-slow recipes. Keep an eye out for red Burgundy when you’re at the liquor store too—some winemakers use that name for Pinot Noir after the region where the grapes are grown (they may be a little pricier). Use Pinot Noir for salmon or stew recipes.
CHIANTI
If you’ve never sipped a glass alongside an Italian dinner, you’re missing out big time. Chianti is famous for its herbaceous, earthy, peppery flavor, but it can also be on the fruity, delicate side. Sangiovese wines, named for the main grape used in Chianti, have a signature tart acidity and spiciness that make them an uncanny stand-in for Chianti. Chianti is best for tomato sauce, pasta dishes and pan sauces rather than hearty stews. Even higher-quality Chianti that’s more tannic and fuller-bodied isn’t bold or dense enough to do a cabernet sauvignon’s job.
TIPS FOR COOKING WITH RED WINE
- Cooking wine and regular wine are two different things—so you shouldn’t substitute them interchangeably.
- Avoid using old wine. If you opened a bottle over a week ago, it’s been oxidizing and likely tastes different than you remember.
- Don’t use expensive or fancy wine either. Most of its delicious intricacies and complexities will be cooked off once the wine is heated, so it’s really a waste of quality vino.
- Cook wine low and slow, cooking it over high heat (say for a pan sauce or tomato sauce) will often result in an edgy, sour taste. use low and moderate heat temperature when cooking with Red wine.
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All you need to know about Prosecco Sparkling Wine.
There is this splendor that oozes when the sun is shining, the conversation is flowing, and the weekend ahead promises fun when prosecco wine is present in such ambience. In this article we’ll be dishing out guidelines to walk you through all you need to know about this lovely art in the bottle called prosecco sparkling wine, including where it comes from, how its made ,and how to pair it with food.
WHAT IS PROSECCO WINE?
Prosecco wine is a sparkling wine that hails from Northeastern Italy, it is named after the Italian town of prosecco which is the suburb of Trieste. The grapes used in its production was originally cultivated in Slovenia, until 2009 when the Italian winemakers decided to rid the grape of its Slovenian roots and remarket the grapes as prosecco.
Prosecco comes in a wide range of styles, although the Brut and extra brut styles are by far the most popular. Brut simply indicates that the sparkling wine is dry, so if you’ve had a glass of bubbles that leaves your mouth puckering, chances are it’s a Brut.
3 common levels of a prosecco sparkling wine;
- Demi sec;
- Extra Brut; Another term for extra dry
- Brut; Dry and the most common prosecco style on the market.
HOW PROSECCO WINE IS MADE
Just like any white wine, prosecco is produced by CRUSHING, FERMENTING, and maturing grapes, hence creating alcohol. The producers do not employ the traditional method, instead they use what is called the tank method, or the Charmat method.
WHAT PROSECCO WINE TASTE LIKE AND HOW TO PAIR
Prosecco is all about those sharp fruity notes which dances on the tongue and leaves an incredible floral aromas which add to the tasting experience compared to champagne. It is commonly enjoyed in the dry or extra dry style. so if you want something fresh, fruity, and simple, prosecco is the way to go.
While the sparkling wine is often enjoyed as an appetizer, Our top pick for food pairing with prosecco would be brunch. Due to its sharp fruity flavour and high acidity, it pairs beautifully with spicy dishes and seafoods shared amongst friends, as a perfect way to kickstart the weekend.
The prosecco sparkling wine is best kept chilled and served in a tulip glass, or champagne flute.
A prosecco wine to try is the Zonin Spumante Prosecco range (see above).
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Champagnes to make every celebration corker
Six (6) Must have champagnes at your occasion
champagne comes from the Champagne region of France, where winemaking dates back to the 1700s and vineyards span some 84,000 acres. Not too far from Paris in the northeastern corner of France, its main growing regions include Montagne de Reims, Vallée de la Marne, Côte des Blancs, Côte de Sézanne and The Aube.
But there’s more to it than that. Champagne also gets its name from the grapes used in production, most commonly including pinot noir, pinot meunier and chardonnay. It gets its sparkle from being twice fermented in the bottle via a technical and labour-intensive practice often referred to as méthode traditionnelle.
But there’s more to it than that. Champagne also gets its name from the grapes used in production, most commonly including pinot noir, pinot meunier and chardonnay at a 2:3 ratio (though variations such as blanc de blancs are made entirely from white grapes). It gets its sparkle from being twice fermented in the bottle via a technical and labour-intensive practice often referred to as méthode traditionnelle.
Whether you’re after a magnum to really get the party started or are simply after a slick bottle to bring out next time there’s a promotion or wedding announcement in the family, we have had enough champagne aperitifs between them to know which champagne brands go down best. From well-established French houses such as Taittinger to a rather surprisingly good take, here’s our edit of the best.
Taittinger Prelude Grand Crus Champagne Non Vintage;
Coming on 300 years in the biz, Tattinger is a family-run house headed up by Pierre-Emmanuel Taittinger. Known for being an excellent fizzy accompaniment to chicken and pork, the blend of Grand Cru pinot noir and chardonnay lend it an especially tangy, citrusy profile, warmed up with the toasty notes of cinnamon and stone fruits.
Moët & Chandon Brut Imperial NV
Though Queen Elizabeth’s heart belongs to Bolly, Moët & Chandon came up tops for Queen Victoria II, which is why the label holds a Royal Warrant (it was also the champagne of choice at Charles and Diana’s wedding). Owner also of Dom Pérignon and Hennessy, Moët & Chandon also claims to be the first ever established champagne house, with origins in 1743. Its crisp and refreshing Brut Imperial NV is made on vineyards classed as Grand Cru, with a delicate palate that lends itself especially well to champagne cocktails with a sprinkling of sugar, Angostura bitters and a lemon twist.
Aldi Monsigny Champagne Brut;
Veuve Clicquot Brut Yellow Label Champagne;
Laurent Perrier La Cuvée Champagne;
Dom Pérignon Vintage Champagne Brut;
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Source; gq-magazine.co.uk
Whiskey- Wooden casks for spirit maturation
The role “wood” plays in ageing and maturation of whiskey
Its no surprise that 60% to 80% of the total flavor in a whiskey whether scotch or bourbon, aged rum or tequila, is uniquely attributed to the oak in which it matures. Once the fermented wash is distilled, it is the decision of the master distiller to decide whether the new spirit has to be matured and aged, and which oak flavors to develop and try to attain.
Maturation and ageing of spirit is carried out in oak wood casks. Hence, there are different varieties of oak wood used to make casks. The process involved in the making of wooden casks starts from sourcing of oak, seasoning of oak, shaping of the cask by using staves, toasting & charring etc. The process involves harvesting of tall oak trees and then seasoning them by drying for six to eight months or more. Subsequently, the seasoned wood is cut into staves and shaped into a bulging cylinder and bound together by metal hoops in the cooperage. The head and bottom of the cask are flat and each is secured into the staves by a grove. No glue, paraffin, or nails are used in making barrels.
Below is the list of some of the important casks and their capacity used for the maturation of spirits covering whisky, rum, tequila, brandy and wines including fortified wines namely sherry and Port wine.
A British Barrel has a capacity of 160 liters whereas the American Barrel has the capacity of 200 liters.
A Firkin cask is a quarter size of the British barrel and has a capacity of 40 liters and used to store ale, whereas, a Quarter cask is a quarter size of the American Barrel and has a capacity of 50 liters and Scotch and American whiskey normally use this cask to get the intense oak finish.
A Hogshead has a capacity of 250 litres to 300 litres and is used to mature Irish and Scotch whiskey as well as wine and beer.
A Barrique is a type of a cask which has a capacity of 300 liters and is popularly maturing French wine and Cognac.
A Puncheon has a capacity of 450 litres to 500 litres and is used to mature Rum and Sherry.
A Butt has a capacity of 500 liters and used to store Sherry.
A Port Pipe is a tall cask and wide and rounder with a capacity of 650 liters and essentially used to mature or store Port.
A Drum has a regular capacity of 650 liters and used to store Madeira.
A Tun is roughly having a capacity of 980 liters and generally used for fermentation of beer.
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Source; wineandspiritslifestyle.com
CÎROC And Sean “Diddy” Combs Introduce New Limited-Edition CÎROC Pomegranate
About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in January 2003 by DIAGEO. The world’s largest spirits and beer company made spirits history in October 2007 by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC.
The Brand announced its latest flavor – and it’s the perfect complement to the “love era” declared by Sean Love Combs aka “Diddy.” The new limited-edition CÎROC Pomegranate, launching October 2021, will make any gathering extra special, and delicious. The expertly crafted new flavor will help to make an ideal cocktail to toast with loved ones, enjoy while savoring moments around the table, or feature in an artfully styled bar cart. It’s a unique gift for that special someone.
The CÎROC Pomegranate is a full-bodied spirit made with vodka distilled from fine French grapes and infused with pomegranate and other natural flavors. Featuring notes of juicy red berries with hints of strawberry, melding with bursts of sweet and fruity pomegranate flavors, that culminates in a silky-smooth finish. As a finishing touch, the liquid is encased in a deep burgundy bottle resembling the jewel tones of the season with sleek gold lettering that’s sure to impress at any holiday festivities.
“CÎROC is an industry innovator. From our flavors to design, we always deliver something special, this season there is no exception,” said Mr. Combs, Chairman, Combs Enterprises. “We are introducing CÎROC Pomegranate to the family. The latest flavor is love in a bottle which I guarantee will have everybody celebrating.”
Add luxury to any occasion with a touch of other enjoyable flavor of CÎROC Vodka, which is specifically crafted for every season. Order today at www.Drinksdirect.NG
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Staying Innovative In The Beverage Industry
4 KEYS TO HELP STAY INNOVATIVE
Product innovation in the beverage space is crucial to business success, growth, profitability, and extension. While it seems like innovative ideas are widespread everywhere, there are several challenges to overcome on the road to bringing a new beverage idea to market. Some of the obstacles beverage innovators face include:
- A highly competitive market
- Fluctuating pricing
- Intense price competition
- Constant shifts in consumer demand and trends
- Increasing changes in the regulatory environment
In defiance of the challenges and difficulties, beverage innovation is still waxing stronger. In 2019, the three food categories with the most significant shares of overall new product introductions were beverages, snacks, and confectionery foods. Here are the fundamental principles that helped beverage companies bring successful new concepts to life.
Adopt an Innovation Mindset
Most of the biggest setbacks to innovation exist in the mind. Believing we have all the solutions and answers, repeating old patterns of thinking, and resisting change can make new ideas decay, and hence bring all the whole creative process to a halt. An innovative mindset is one of openness and creativity combined with curiosity and courage to explore the unknown. Innovators are resilient, they aren’t afraid to put big ideas out there, get feedback, make decisions, and keep moving forward.
Some practical steps for grooming a more innovative mindset include challenging your assumptions, consistently asking questions your rivals aren’t asking embracing, practicing brainstorming. Confidence is another essential feature of an innovative mindset. Believe in yourself and your team and what you intend to put out. Always Remember that creativity and innovation are not in-born skill; you can cultivate, and continuously improve on them with practice over time.
Know your Customer
The most successful beverages start with an in-depth knowledge and understanding of the audience they want to communicate to. It’s more than just making assertions with just intuitive knowledge. Innovators invest plenty of time and effort in gathering quantitative and qualitative data about their target market. Understanding your market and the problem you’re solving for them is the backbone of successful product innovation. Use research, interviews, listening sessions, and feedback from customers to guide your approach.
Create Strong Partnerships
In the fast-paced world of beverage innovation, a “to act by ones self without assistance” approach isn’t the best growth method regardless of your big plans that are in view. Collaboration allows you to harness others’ strengths and abilities to scale your innovation process to solve new and complex challenges. Leaning into your core strengths, assessing your gaps, and supplementing them with wisdom and experience outside your company can move your idea forward faster and more efficiently than you could just on your own. Working collaboratively with partners generates energy that fuels growth, innovation, and creativity. Developing value-aligned partnerships with common goals and complementary strengths is a critical aspect of successful innovation.
Companies that excel at innovation have a composed and self assured approach to stand out from competitors, attract more customers and investors, and grow faster than companies that don’t. The next big idea can come from anywhere at any time. By improving your focus on innovation, you improve the odds that it will come from you.
Follow A Cohesive Process
Whilst innovation involves a great deal of open creativity, there is room for a structure to bring new ideas to life more efficiently and effectively. An innovation process merges existing and new findings together to bring about new marketable solutions and to achieve the set goal. Following a proven strategy for market innovation has several advantages:
- It prompts you towards action: A process gives you steps to follow to get out of ideation and into phases of action that push the idea forward.
- Increases efficiency through alignment: An innovation process gets everyone on the same page regarding what steps to take when, what the goals are, and who is accountable for each action.
- Reduces the risk of failure: A good innovation process integrates decision points that allow for decisions to be made earlier in the process. More frequent decision points help companies avoid unnecessary development costs that would not have led to results.
- Creates documentation for decisions and learning: The innovation process sets up a transparent and traceable path with criteria and measurable goals to achieve a shared vision of success.
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Source; www.mydrinkbeverages.com
Gifting gone Digital
THE INCEPTION
Since being introduced back in 1995, digital gifting has gained momentum particularly over the decade. In this fast-paced world of technology that we live in today, digital gifting is an essential requirement for any business that wants to keep up with the pace and maintain their market position. Over the years, more and more companies have started offering the option to purchase eGifts and digital vouchers – especially those that have a dominant online presence. At the very beginning, gift cards came in the form of paper vouchers. Before long, paper was swapped with plastic due to counterfeiting, and then finally as technology advanced, digital gifting became mostly digital. There are two main reasons that digital gifting has continued to increase in popularity over the years: speed and personalization.
Most people find gifting on any occasion a task! First, they are clueless about what to gift, then if they decide on something, they don’t know if it will be liked, etc. In the end, the gift usually ends up being an amount of cash! However, a more refined, safe & convenient gift can be a Gift Card!
Unlike cash, Gift Cards show that you have put in some thought & effort in gifting. This, without actually being worried about whether the receiver will appreciate the gift or not, as you give a certain monetary power to him/her to purchase what the heart desires.
What is a Gift Card?
When terminologies such as Gift certificate, Exchange coupons, Gift voucher, or Gift token, are used ,it means exactly the same. A Gift card is a type of stored value card loaded with funds for future discretionary use. Only it contains a specific amount of money. Once this sum is spent down, the card can no longer be used. Gift cards also have expiration dates, which are often much shorter than that of prepaid cards.
Gift cards can be open-loop or closed-loop. An open-loop gift card can be used anywhere that brand of card is accepted. For example, if you have a gift card that’s branded with the Visa logo, you could use it to make purchases anywhere Visa is accepted. A closed-loop card, on the other hand, can only be used at specific merchants. For instance, if you purchase a gift card from Starbucks or Amazon, you or the gift card’s recipient would be able to use them to make purchases only at the retailer issuing the card
With the ability to buy eGifts and vouchers online, digital gifting is the first choice for many when it comes to present buying. Being able to shop quickly and effectively, without much effort, is a very appealing concept to a lot of people. With the option to swiftly go online and buy a gift voucher or eGift at the click of a button, traipsing round high street shops and online stores are quickly becoming a thing of the past. Convenience and ease are very much basic requirements for many in this modern-day world that we live in.
Why choose Gift Cards?
Gift Cards can receive more appreciation if you buy it keeping in mind the likes & interests of the receiver. Besides giving the joy of shopping, the other technical benefits of Gift Cards are:
- Freedom to choose: With the entire world available online, Gift Cards give the receiver the freedom to choose whatever they want from a retail store or online.
- Safety: Gift Cards work like a debit card and are safe as they can be frozen in case of loss or theft, without losing the money in it.
- Easy Access: Gift Cards are prepaid cards that simply have to be swiped by the receiver to make electronic payments!
- Convenience: Mobile Gift Cards come directly on the receiver’s mobile phone through email or SMS. This makes it easier to carry in the mobile phone and safer as the card is then associated with that mobile number.
- Tracking: Gift Cards prove to be useful when given to young shoppers. Grown-ups can monitor and control the spending (unlike cash) by restricting the amount of money and locations of spending.
- Less cost: In case you decide to send the Gift Card, the cost to do so is a lot lesser than sending any package. Buying a Gift Card is also convenient as it can be done online as well.
- its a source of financial help: Another benefit of a Gift Card can be a subtle way of helping someone in their times of need. Gift Cards can prove to be a good necessity gift for someone who might be going through a rough patch financially. Helping with Gift Cards can be a lot more graceful than giving cash.
Gift Cards can be a timely benefit to the person who has received it during the discount season such as Black Friday sale! Getting more from the money received in a Gift card can be very satisfying.
Gift cards are also great for those who are concerned with losing money or who shop regularly and don’t want the hassle of cash handling. This is why much of the younger generation are receiving more digital gifts – it removes a lot of hassle. The explosion in gift card growth is due to the challenges of traditional gifting methods. These challenges include knowing what a person wants, specific product details, and knowing the shipping address. These problems made gift cards one of the most convenient and easy gifts of the 21st century.
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Are you unsure of what to gift a family member, loved ones, friends, co worker/colleague, or Boss? Or you simply know that they will rather have the freedom of choosing their preferred beverage brand, Send them a Drinksdirect gift card today ranging from 5k- 150k . through this link www.drinksdirect.ng
- Log onto www.drinksdirect.ng
- Create an account and password with an E-mail address
- Click on Gift card option and select preferred amount
- Fill in the recipients info (i.e a functional e-mail, drop a message, and submit)
Source: www.hdfcbank.com