About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in January 2003 by DIAGEO. The world’s largest spirits and beer company made spirits history in October 2007 by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC.
The Brand announced its latest flavor – and it’s the perfect complement to the “love era” declared by Sean Love Combs aka “Diddy.” The new limited-edition CÎROC Pomegranate, launching October 2021, will make any gathering extra special, and delicious. The expertly crafted new flavor will help to make an ideal cocktail to toast with loved ones, enjoy while savoring moments around the table, or feature in an artfully styled bar cart. It’s a unique gift for that special someone.
The CÎROC Pomegranate is a full-bodied spirit made with vodka distilled from fine French grapes and infused with pomegranate and other natural flavors. Featuring notes of juicy red berries with hints of strawberry, melding with bursts of sweet and fruity pomegranate flavors, that culminates in a silky-smooth finish. As a finishing touch, the liquid is encased in a deep burgundy bottle resembling the jewel tones of the season with sleek gold lettering that’s sure to impress at any holiday festivities.
“CÎROC is an industry innovator. From our flavors to design, we always deliver something special, this season there is no exception,” said Mr. Combs, Chairman, Combs Enterprises. “We are introducing CÎROC Pomegranate to the family. The latest flavor is love in a bottle which I guarantee will have everybody celebrating.”
Add luxury to any occasion with a touch of other enjoyable flavor of CÎROC Vodka, which is specifically crafted for every season. Order today at www.Drinksdirect.NG
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4 KEYS TO HELP STAY INNOVATIVE
Product innovation in the beverage space is crucial to business success, growth, profitability, and extension. While it seems like innovative ideas are widespread everywhere, there are several challenges to overcome on the road to bringing a new beverage idea to market. Some of the obstacles beverage innovators face include:
- A highly competitive market
- Fluctuating pricing
- Intense price competition
- Constant shifts in consumer demand and trends
- Increasing changes in the regulatory environment
In defiance of the challenges and difficulties, beverage innovation is still waxing stronger. In 2019, the three food categories with the most significant shares of overall new product introductions were beverages, snacks, and confectionery foods. Here are the fundamental principles that helped beverage companies bring successful new concepts to life.
Adopt an Innovation Mindset
Most of the biggest setbacks to innovation exist in the mind. Believing we have all the solutions and answers, repeating old patterns of thinking, and resisting change can make new ideas decay, and hence bring all the whole creative process to a halt. An innovative mindset is one of openness and creativity combined with curiosity and courage to explore the unknown. Innovators are resilient, they aren’t afraid to put big ideas out there, get feedback, make decisions, and keep moving forward.
Some practical steps for grooming a more innovative mindset include challenging your assumptions, consistently asking questions your rivals aren’t asking embracing, practicing brainstorming. Confidence is another essential feature of an innovative mindset. Believe in yourself and your team and what you intend to put out. Always Remember that creativity and innovation are not in-born skill; you can cultivate, and continuously improve on them with practice over time.
Know your Customer
The most successful beverages start with an in-depth knowledge and understanding of the audience they want to communicate to. It’s more than just making assertions with just intuitive knowledge. Innovators invest plenty of time and effort in gathering quantitative and qualitative data about their target market. Understanding your market and the problem you’re solving for them is the backbone of successful product innovation. Use research, interviews, listening sessions, and feedback from customers to guide your approach.
Create Strong Partnerships
In the fast-paced world of beverage innovation, a “to act by ones self without assistance” approach isn’t the best growth method regardless of your big plans that are in view. Collaboration allows you to harness others’ strengths and abilities to scale your innovation process to solve new and complex challenges. Leaning into your core strengths, assessing your gaps, and supplementing them with wisdom and experience outside your company can move your idea forward faster and more efficiently than you could just on your own. Working collaboratively with partners generates energy that fuels growth, innovation, and creativity. Developing value-aligned partnerships with common goals and complementary strengths is a critical aspect of successful innovation.
Companies that excel at innovation have a composed and self assured approach to stand out from competitors, attract more customers and investors, and grow faster than companies that don’t. The next big idea can come from anywhere at any time. By improving your focus on innovation, you improve the odds that it will come from you.
Follow A Cohesive Process
Whilst innovation involves a great deal of open creativity, there is room for a structure to bring new ideas to life more efficiently and effectively. An innovation process merges existing and new findings together to bring about new marketable solutions and to achieve the set goal. Following a proven strategy for market innovation has several advantages:
- It prompts you towards action: A process gives you steps to follow to get out of ideation and into phases of action that push the idea forward.
- Increases efficiency through alignment: An innovation process gets everyone on the same page regarding what steps to take when, what the goals are, and who is accountable for each action.
- Reduces the risk of failure: A good innovation process integrates decision points that allow for decisions to be made earlier in the process. More frequent decision points help companies avoid unnecessary development costs that would not have led to results.
- Creates documentation for decisions and learning: The innovation process sets up a transparent and traceable path with criteria and measurable goals to achieve a shared vision of success.
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Since being introduced back in 1995, digital gifting has gained momentum particularly over the decade. In this fast-paced world of technology that we live in today, digital gifting is an essential requirement for any business that wants to keep up with the pace and maintain their market position. Over the years, more and more companies have started offering the option to purchase eGifts and digital vouchers – especially those that have a dominant online presence. At the very beginning, gift cards came in the form of paper vouchers. Before long, paper was swapped with plastic due to counterfeiting, and then finally as technology advanced, digital gifting became mostly digital. There are two main reasons that digital gifting has continued to increase in popularity over the years: speed and personalization.
Most people find gifting on any occasion a task! First, they are clueless about what to gift, then if they decide on something, they don’t know if it will be liked, etc. In the end, the gift usually ends up being an amount of cash! However, a more refined, safe & convenient gift can be a Gift Card!
Unlike cash, Gift Cards show that you have put in some thought & effort in gifting. This, without actually being worried about whether the receiver will appreciate the gift or not, as you give a certain monetary power to him/her to purchase what the heart desires.
What is a Gift Card?
When terminologies such as Gift certificate, Exchange coupons, Gift voucher, or Gift token, are used ,it means exactly the same. A Gift card is a type of stored value card loaded with funds for future discretionary use. Only it contains a specific amount of money. Once this sum is spent down, the card can no longer be used. Gift cards also have expiration dates, which are often much shorter than that of prepaid cards.
Gift cards can be open-loop or closed-loop. An open-loop gift card can be used anywhere that brand of card is accepted. For example, if you have a gift card that’s branded with the Visa logo, you could use it to make purchases anywhere Visa is accepted. A closed-loop card, on the other hand, can only be used at specific merchants. For instance, if you purchase a gift card from Starbucks or Amazon, you or the gift card’s recipient would be able to use them to make purchases only at the retailer issuing the card
With the ability to buy eGifts and vouchers online, digital gifting is the first choice for many when it comes to present buying. Being able to shop quickly and effectively, without much effort, is a very appealing concept to a lot of people. With the option to swiftly go online and buy a gift voucher or eGift at the click of a button, traipsing round high street shops and online stores are quickly becoming a thing of the past. Convenience and ease are very much basic requirements for many in this modern-day world that we live in.
Why choose Gift Cards?
Gift Cards can receive more appreciation if you buy it keeping in mind the likes & interests of the receiver. Besides giving the joy of shopping, the other technical benefits of Gift Cards are:
- Freedom to choose: With the entire world available online, Gift Cards give the receiver the freedom to choose whatever they want from a retail store or online.
- Safety: Gift Cards work like a debit card and are safe as they can be frozen in case of loss or theft, without losing the money in it.
- Easy Access: Gift Cards are prepaid cards that simply have to be swiped by the receiver to make electronic payments!
- Convenience: Mobile Gift Cards come directly on the receiver’s mobile phone through email or SMS. This makes it easier to carry in the mobile phone and safer as the card is then associated with that mobile number.
- Tracking: Gift Cards prove to be useful when given to young shoppers. Grown-ups can monitor and control the spending (unlike cash) by restricting the amount of money and locations of spending.
- Less cost: In case you decide to send the Gift Card, the cost to do so is a lot lesser than sending any package. Buying a Gift Card is also convenient as it can be done online as well.
- its a source of financial help: Another benefit of a Gift Card can be a subtle way of helping someone in their times of need. Gift Cards can prove to be a good necessity gift for someone who might be going through a rough patch financially. Helping with Gift Cards can be a lot more graceful than giving cash.
Gift Cards can be a timely benefit to the person who has received it during the discount season such as Black Friday sale! Getting more from the money received in a Gift card can be very satisfying.
Gift cards are also great for those who are concerned with losing money or who shop regularly and don’t want the hassle of cash handling. This is why much of the younger generation are receiving more digital gifts – it removes a lot of hassle. The explosion in gift card growth is due to the challenges of traditional gifting methods. These challenges include knowing what a person wants, specific product details, and knowing the shipping address. These problems made gift cards one of the most convenient and easy gifts of the 21st century.
Are you unsure of what to gift a family member, loved ones, friends, co worker/colleague, or Boss? Or you simply know that they will rather have the freedom of choosing their preferred beverage brand, Send them a Drinksdirect gift card today ranging from 5k- 150k . through this link www.drinksdirect.ng
- Log onto www.drinksdirect.ng
- Create an account and password with an E-mail address
- Click on Gift card option and select preferred amount
- Fill in the recipients info (i.e a functional e-mail, drop a message, and submit)
A beer a day keeps the doctor away. It decreases the risk of heart attack, stroke, angina or death among those with cardiovascular disease, study finds.
Drinking almost a pint for every day of the week may help stave off the deathly effects of cardiovascular disease (CVD), a new study reveals. Experts at University College London say drinking up to 105 grams of alcohol per week is linked with a decreased risk of heart attack, stroke, angina or death among those with CVD. This is equivalent to 13 UK units of alcohol, which is less than six pints of medium-strength beer or just over a bottle of wine.
However, the study authors were quick to stress that they’re not advising people with CVD conditions to start boozing if they don’t already. ‘Our findings suggest that people with CVD may not need to stop drinking in order to prevent additional heart attacks, strokes or angina, but that they may wish to consider lowering their weekly alcohol intake,’ said study author Chengyi Ding. ‘As alcohol consumption is associated with an increased risk of developing other illnesses, those with CVD who do not drink should not be encouraged to take up drinking.’ The authors estimated the risk of heart attack, stroke, angina and death for 48,423 adults with CVD, using data obtained from the UK Biobank, the Health Survey for England, the Scottish Health Survey and from 12 previous studies. Participants reported their average alcohol consumption. Data on subsequent heart attacks, strokes, angina or death, over a period of up to 20 years, was obtained from health, hospital admission and death registry records. Among people with CVD, those who drank up to 15 grams of alcohol per day – equivalent to less than two UK units – had a lower risk of recurrent heart attack, stroke, angina or death, compared to those who did not drink alcohol. One unit is equal to half a pint of medium-strength beer or half a standard glass of wine. And those who drank more than 62 grams of alcohol per day – equivalent to less than eight UK units – did not have an increased risk of recurrent heart attack, stroke, angina or death, compared to those who did not drink alcohol.
Participants with the lowest risk of heart attack, stroke, angina or death drank between six and eight grams of alcohol per day – equivalent to less than one UK unit. Those who drank six grams of alcohol per day had a 50 per cent lower risk of recurrent heart attack, angina or stroke than those who did not drink. And those who drank eight grams per day had a 27 per cent lower risk of death due to heart attack, stroke or angina. While those who drank seven grams per day had a 21 per cent lower risk of death due to any cause, compared to those who did not drink. The authors caution that their findings, published in BMC Medicine. may overestimate the reduced risk of recurrent heart attack, stroke, angina and death for moderate drinkers with CVD. This is due to the under-representation of heavy drinkers and categorization of former drinkers who may have quit drinking due to ill health as non-drinkers in some of the included datasets. The study follows a report in May from experts at Massachusetts General Hospital that concluded consuming a moderate amount of alcohol daily can reduce the risk of death for those with CVD. The authors linked moderate alcohol intake – defined as no more than one alcoholic drink for women and two for men per day – with a 20 per cent lower risk of dying from CVD, in a sample of more than 50,000 people.
‘Our soul is in this bottle’
For actors Ian Somerhalder and Paul Wesley whose character name in vampire’s diary series was ( Damon & Stefan Salvatore) the reason for launching their own bourbon liquor brand is personal. The two have been good friends since playing brothers on “The Vampire Diaries.” Even though it’s been four years since the popular CW series wrapped, the co-stars remain close — so closely knitted, that they co-created a whiskey brand called Brother’s Bond Bourbon.
“We drank bourbon on the show,” Wesley (Stefan) told Yahoo Finance Live. “Ian and I drank bourbon offscreen when we finished work. We fell in love with bourbon. We shot the show in the South, and so, this is extremely organic to us. And it’s something that just makes perfect sense.” Ian Somerhalder (Damon) added, “This [bourbon] was over 10 years in the making. This guy (Stefan) and I spent so many hundreds — well, thousands and thousands of hours on the set together. And this is the most authentic thing that we can think of doing. Our soul is in this bottle.”
When the bourbon launched in May it sold out online within days. Since then, Somerhalder says they have sold 50,000 cases of the four-grain straight bourbon whiskey which retails for $39.99 and is sold online and in major chains including Albertsons (ACI), Trader Joe’s and Walmart (WMT). Wesley (Stefan) said the two had “a lot of time on our hands” during the COVID-19 pandemic and decided to put their business plan into action. “I mean, obviously, it was a horrible time, but at the same time, it forced us to sit in our homes, get on our Zooms, talk every single day, and develop this product. Ian and I live close to one another,” said Wesley. “So I went to Ian’s. We blended this bourbon together in his living room.”
Wesley added, “Most people — and I’m not saying specific names or anything, but most people will slap their names on a bottle and sell a product that they really have no part in developing. Everything you see here, from the label to the name, to what’s inside, to the bottle, was designed by Ian and myself and our team. And so for us, this is extremely organic.”The pair’s “passion project” is also about giving back with an eye toward sustainability. The brand donates a portion of proceeds to regenerative agriculture, and their goal is for the brand to be carbon negative.
“The future of business are the companies with triple bottom lines,” said Somerhalder. “People, planet, profit— end of story, right? We obviously know scientifically regenerative agriculture can stop climate change in its tracks, so we are doubling down and putting our money where our mouth is… We are an agricultural company. And we are going to make sure that we invest heavily, heavily, heavily in regenerative ag[riculture] by sequestering enormous amounts of carbon dioxide and storing it safely back in the ground where it belongs.”
The Brother’s Bond Bourbon
Somerhalder explained how the label, which features two men sitting under a tree, is “super symbolic.”
“The brother’s bond is the anchor that holds this big, you know, organic structure in between the boys. They have the ability to be safe and look out and have perspective,” he said. “These are the grains actually built in, you know, the corn, wheat, barley, and rye, built into the tree. And the birds signify nature and freedom.”
“And the tree is an oak tree,” added Wesley, “and as we all know, bourbon is aged in oak barrels. So everything has a meaning and a significance.”
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Source: Yahoo! Finance
A Tug of War
Johnnie walker is a brand of scotch whiskey owned by Diageo but distributed in Nigeria by Guinness. JW whiskey originated in the Scottish burgh of Kilmarnock in East Ayrshire. The brand was first established by grocer john Walker. It is the most widely distributed brand of blended scotch whiskey in the world, sold in almost every country, with annual sales of the equivalent of over 223.7 million 700ml bottles in 2016 (156.6 million liters).
The existence of numerous E-commerce sites provides the perfect channels for this enterprise, not only as a source of customer but also for the acquisition of the packaging itself. It is estimated that a third of all alcohol production worldwide is illicit, and that number rises to a half in places such as Africa and China. At drinksdirect.ng our core values and drive has always been supplying unadulterated drinks directly to your door step.
Consumption of fake alcohol poses a big threat to our health and most times have a dangerous consequences, and can lead to Nausea and vomiting, Abdominal pain, blindness, in extreme cases it can also lead to coma, liver and kidney disease, and even death. Fake or illegally produced alcohol is alcohol that is produced in unlicensed distilleries or people’s homes and intended for sale. Properly produced and certified alcoholic drinks will be made using ethanol, whereas production of fake alcohol is more likely to use cheaper versions of alcohol that contains potentially dangerous chemical.
HOW TO IDENTIFY FAKE JOHNNIE WALKER
While you might be paying for a Johnnie walker, chances are that your local distributor might sell you some cheap whiskey packaged in nice looking bottle. It is very difficult for most people to spot the difference between fake and authentic alcohol by just looking at it in the store. Also, some bootleggers are clever enough to even mimic the original taste by blending different types of alcohol. A huge part of the problem is that the substance, the fake liquors are made from hidden locations and can be difficult to identify as dangerous.
Here are a list of guidelines to aid identify counterfeit Johnnie Walker whiskey
- A particularly low price; fake and adulterated drinks are mostly in a haste to get into the market so as to maximize profits quickly within a short period of time without authorities and consumers noticing, to this extent price is lowered to achieve such inhuman motive.
- Check the label carefully; Most of the time, these counterfeit drinks have spelling error on their labels and are often poorly packaged. So if you if you observe names such as “ Johnnie Walker ” spelled as ‘ Johnny Walker ’ Also if the label is missing the manufacturers address, manufacturing date or batch number please run away.
- When several bottles of the same brand in a store have an uneven level of liquid; This is an indication of manual filling as most of these fake manufactures don’t have access to the sophisticated technology used in the authentic production process.
- When the label is glued unevenly; Poor packaging is another feature found in counterfeit alcoholic drinks. While established brand such as Johnnie Walker decorate their packaging properly and meticulously, fake liquor often do not. Check the packaging for bumps on the bottle, poorly glued stickers and so on.
- When the cork seems to have been previously opened; This is a clear and evident signal that the liquor was not properly sealed by the fake manufacturer, and Diageo brands are committed to excellence, distinction, and brilliance and wouldn’t afford to make such error. Also it could be a sign that it has been tampered with previously before making it to the store.
- Observe the color and texture; Genuine johnnie walker often have consistent color and fine texture, if the color or texture of the liquor seem questionable and inconsistent, then its most likely to be fake.
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Source: Publichealth.com.ng and bbc.com
Old is the New
From being the centerpiece of celebrations at occasion and events, to a romantic meal, and friendly gathering there’s nothing as sad as the last drop from your favorite liquor. There’s still plenty of life to be had yet in the bottle, rather than sending the glass to recycling or disposing of it, a little upcycling can offer a whole range of uses for growing an entire miniature garden, and adding a touch of creativity to your environment. Here are some ideas
A fun upcycle project for gin and whiskey drinkers, old bottles can be carefully turned into terrariums, creating a little garden in a bottle. Make sure to choose a clear, wide bottle to make filling and arranging a little bit easier, and we’d recommend using a Gin bottle which comes prepared with all the essential steps and advice. Try it for yourself and complement your home with a little touch of nature.
Turn your empty gin bottle into a beautifully fragranced reed diffuser. Fill your bottle with 350ml of mineral oil, 50 drops of essential oil, then why not add 3 tbsp’s of gin (stronger the better) to put a juniper fragranced twist to it. Mix all in a jug, then pour into your empty bottle. Then put 3-5 reed diffuser sticks in , and then you’re good to go. Remember to rotate your sticks every few days to keep the fragrance going.
Using gin bottles as flower vases gives a wonderful rustic effect and best of all, they don’t require any modification to be upcycled! For the Instagram fan, a stylish bottle paired with an elegant bunch of flowers makes for a picture-perfect snap. They’re also becoming increasingly popular for wedding decorations, or just for setting on a dressing table. The bottle itself will go nicely with colorful flowers; why not pick a gin with floral botanicals & match the botanicals with what flowers you put into it. Genius!
If you’re looking to upgrade your home décor, regenerate your gin bottle into a classy table lamp, this upcycling technique can be pretty tricky to do most especially when you’re starting from scratch. This idea is brilliant You won’t ever want to purchase an ordinary lamp again. However, there are really great YouTube tutorial videos that can give guidelines for a good starting point:
We may have a while to wait, but once the evenings draw out again, soft lights can add an elegant touch to a garden party or al fresco dinner. Gin bottles are a great choice, robust enough to withstand any temperamental downpours and keep the lights inside dry. Once you’ve got the bottle and lid clean, fill it with some battery powered LED lights – these specially designed lights are a great choice for their easy on/off switch, but small fairy lights will work well too.
To get an empty bottle, you must first enjoy the liquor beforehand; at drinksdirect.ng we offer various beautiful array of products. Check out our Homepage drinksdirect.ng and start shopping for your favourite brand. If you enjoy cocktails as well, we have you covered; stay tuned as we’ll be dishing out cocktail recipes and how to make them at the comfort of your homes.
Ever pondered how celebrity endorsements are initiated and executed? Well, this gives you a glimpse into the world of endorsement deals and its features.
Celebrity endorsements are a marketing strategy designed for businesses of all various forms whereby a celebrity or influencer is appointed as a spokesperson to help promote a business, brand, product, or services. Studies has proven that celebrity endorsements can increase a company’s sales by an average of 4%, compared to its competitors. From a buyer’s perspective, customers are likely to most times patronize a business or brand simply because someone they idolize, or trust is associated with such brand, that’s why celebrity endorsement is so effective. Celebrities can often persuade a buyer to click purchase even when they have a range of other options or vendors to purchase from.
The endorsements should also have well-drafted clause to stipulate all conditions of the endorsement. The contract should cover: Exclusivity obligations that ensure the celebrity will not wear, promote, or use competitor products, e.g., showcasing a competitor’s brand or products at high-profile events. Termination rights stemming from the actions of the celebrity which tarnishes or harms the brands image. Termination if the brand and the celebrity conflict in relation to a specific social, environmental, or charitable cause. For example, a model is found to use drugs with a brand that works heavily with drug-use prevention. Mitigation measures that must be used to limit the damage of the brand if the celebrity has acted or spoken inappropriately. For example, the celebrity must present a public apology or appear at press conferences to address the issue directly. Trademark and intellectual property rights should be clearly stated in the contract. This may refer to how the celebrity’s image and name are used, and who has control over the trademark and intellectual property rights if the endorsement contract ends.
DO YOU KNOW ABOUT MORAL CLAUSES?
Moral clause is written in the contract specifically to prohibit certain behavior in the personal life of the endorser. It attempts to protect the public and private image of both parties involved in the contract. In essence, one party to the contract is leveraging on the other party’s good name or reputation. The moral clause usually deals with objectionable behavior ,including sexual acts, drug use, scandal, or public dispute. A lot of drinks companies in Nigeria have celebrities endorsed to represent their Brand and connect with their consumers on a better level. Here is a list of some of these brands and their ambassadors.
Campari – Tuface
In April 2016, the legendary International RnB superstar, Tuface was announced as the brand ambassador for premium liqueur Brand CAMPARI. The brand explained it’s decision to partner with Tuface, saying he embodies the values that the CAMPARI brand represents – Originality, passion, maturity, and universal appeal. The superstar 2Baba as fondly called fans also holds an endorsement deal with TROPHY STOUT.
CIROC VODKA – WIZKID
Ayodeji Ibrahim Balogun known professionally as Star Boy, Wizzy, (sometimes styled as Big Wiz) is a Nigerian singer and songwriter, and also a Grammy Award recipient. He won the award alongside Beyonce, Saint john and Blue Ivy. On July 2018 He was endorsed by CIROC VODKA as a brand ambassador.
STAR LAGAR BEER- BURNA BOY
Smirnoff- Dj Spinall
GUINNESS EXTRA SMOOTH – FIREBOY DML
ERICA NLEWEDIM – SUPA KOMANDO
MONSTER ENERGY DRINK – DIVINE IKUBOR
Don’t be left out, join the conversation, We’ll love to hear from you which of your favorite celebs was left out and the drink brand they influence. Send in your comments on the comment section below, and don’t forget to stay tuned for more interesting Blog post from drinksdirectng.
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New York, NY
Cousins Jack Kreindler and Charlie Berns opened the first inclination of the ‘21’ Club in 1922. It opened as a speakeasy and still has secret walls and rooms.