‘Our soul is in this bottle’ For actors Ian Somerhalder and Paul Wesley whose character name in vampire’s diary series was ( Damon & Stefan Salvatore) the reason for launching their own bourbon liquor brand is personal. The two have been good friends since playing brothers on “The Vampire Diaries.” Even though it’s been four…
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A Tug of War Johnnie walker is a brand of scotch whiskey owned by Diageo but distributed in Nigeria by Guinness. JW whiskey originated in the Scottish burgh of Kilmarnock in East Ayrshire. The brand was first established by grocer john Walker. It is the most widely distributed brand of blended scotch whiskey in the…
Ever pondered how celebrity endorsements are initiated and executed? Well, this gives you a glimpse into the world of endorsement deals and its features. Celebrity endorsements are a marketing strategy designed for businesses of all various forms whereby a celebrity or influencer is appointed as a spokesperson to help promote a business, brand, product, or…
