Cooking with wine?
4 Varieties that are Basically Foolproof
As magical as red wine is to drink, it can really work wonders in sauces, stews and desserts. The red wine your best friend falls head over heels for might not necessarily be your jam, as each wine has it’s own unique tasting notes and aromas to draw in your senses. There’s no limit to Red wines that suites perfectly for a recipe as most Red wines can be used interchangeably at any time when cooking, but there are a few specific styles to stick with to get a desired result. When you’re on the hunt for the best red wine for cooking here are some classes of wine to consider:
- Cabernet Sauvignon and Pinot Noir (When cooking beef, lamb, sauce or stew)
- Merlot (When cooking chicken, duck or pork)
- Pinot Noir (When cooking seafood,)
- Merlot or Chianti (When cooking vegetables or sauce)
CABERNET SAUVIGNON
Cabernet sauvignon is the progeny of cabernet franc and sauvignon blanc, two grapes still prominent today. It originated, probably spontaneously, in Bordeaux in France, in the mid-1700s. They’re usually full and rich like Pinot Noir, but since they’re made from a blend of grapes instead of just one, they may help balance the flavor of your dish better. Be sure to use Cabernet when cooking meals like steak, short ribs, brisket or stew. This style’s oak notes can turn harsh and woody when cooked too quickly or with weaker ingredients, so skip pan sauce and tomato sauce.
MERLOT
Merlot is typically soft, silky and fruit-forward. And thanks to its low to mild tannins, it’s pretty much always safe to cook with. Merlot is great for pan sauces and reductions, offering jamminess and structure—just simmer it over low heat to thicken it and concentrate its juicy flavors. Depending on the quality, Merlot can range from simple to mind-blowingly complex. Rich Merlots are similar to Cabernet Sauvignon, full-bodied and structured with notes of stone fruit, chocolate, coffee and tobacco. Use a lighter, fruity, medium-bodied Merlot for chicken and sauces and a full-bodied one for short ribs, steak and lamb.
PINOT NOIR
They’re silky, earthy, acidic, smooth and come light- and medium-bodied. This style is versatile, great for both stews and soft, fatty meats, thanks to its tenderizing properties, as well as seafood and poultry. It tends to be fruity and earthy in flavor with berry and mushroom notes. Pinot Noir aged in oak barrels, like Cabernet, isn’t best for quick sauces, but rather low-and-slow recipes. Keep an eye out for red Burgundy when you’re at the liquor store too—some winemakers use that name for Pinot Noir after the region where the grapes are grown (they may be a little pricier). Use Pinot Noir for salmon or stew recipes.
CHIANTI
If you’ve never sipped a glass alongside an Italian dinner, you’re missing out big time. Chianti is famous for its herbaceous, earthy, peppery flavor, but it can also be on the fruity, delicate side. Sangiovese wines, named for the main grape used in Chianti, have a signature tart acidity and spiciness that make them an uncanny stand-in for Chianti. Chianti is best for tomato sauce, pasta dishes and pan sauces rather than hearty stews. Even higher-quality Chianti that’s more tannic and fuller-bodied isn’t bold or dense enough to do a cabernet sauvignon’s job.
TIPS FOR COOKING WITH RED WINE
- Cooking wine and regular wine are two different things—so you shouldn’t substitute them interchangeably.
- Avoid using old wine. If you opened a bottle over a week ago, it’s been oxidizing and likely tastes different than you remember.
- Don’t use expensive or fancy wine either. Most of its delicious intricacies and complexities will be cooked off once the wine is heated, so it’s really a waste of quality vino.
- Cook wine low and slow, cooking it over high heat (say for a pan sauce or tomato sauce) will often result in an edgy, sour taste. use low and moderate heat temperature when cooking with Red wine.
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Source; purewow
All you need to know about Prosecco Sparkling Wine.
There is this splendor that oozes when the sun is shining, the conversation is flowing, and the weekend ahead promises fun when prosecco wine is present in such ambience. In this article we’ll be dishing out guidelines to walk you through all you need to know about this lovely art in the bottle called prosecco sparkling wine, including where it comes from, how its made ,and how to pair it with food.
WHAT IS PROSECCO WINE?
Prosecco wine is a sparkling wine that hails from Northeastern Italy, it is named after the Italian town of prosecco which is the suburb of Trieste. The grapes used in its production was originally cultivated in Slovenia, until 2009 when the Italian winemakers decided to rid the grape of its Slovenian roots and remarket the grapes as prosecco.
Prosecco comes in a wide range of styles, although the Brut and extra brut styles are by far the most popular. Brut simply indicates that the sparkling wine is dry, so if you’ve had a glass of bubbles that leaves your mouth puckering, chances are it’s a Brut.
3 common levels of a prosecco sparkling wine;
- Demi sec;
- Extra Brut; Another term for extra dry
- Brut; Dry and the most common prosecco style on the market.
HOW PROSECCO WINE IS MADE
Just like any white wine, prosecco is produced by CRUSHING, FERMENTING, and maturing grapes, hence creating alcohol. The producers do not employ the traditional method, instead they use what is called the tank method, or the Charmat method.
WHAT PROSECCO WINE TASTE LIKE AND HOW TO PAIR
Prosecco is all about those sharp fruity notes which dances on the tongue and leaves an incredible floral aromas which add to the tasting experience compared to champagne. It is commonly enjoyed in the dry or extra dry style. so if you want something fresh, fruity, and simple, prosecco is the way to go.
While the sparkling wine is often enjoyed as an appetizer, Our top pick for food pairing with prosecco would be brunch. Due to its sharp fruity flavour and high acidity, it pairs beautifully with spicy dishes and seafoods shared amongst friends, as a perfect way to kickstart the weekend.
The prosecco sparkling wine is best kept chilled and served in a tulip glass, or champagne flute.
A prosecco wine to try is the Zonin Spumante Prosecco range (see above).
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Source; vinepair
Champagnes to make every celebration corker
Six (6) Must have champagnes at your occasion
champagne comes from the Champagne region of France, where winemaking dates back to the 1700s and vineyards span some 84,000 acres. Not too far from Paris in the northeastern corner of France, its main growing regions include Montagne de Reims, Vallée de la Marne, Côte des Blancs, Côte de Sézanne and The Aube.
But there’s more to it than that. Champagne also gets its name from the grapes used in production, most commonly including pinot noir, pinot meunier and chardonnay. It gets its sparkle from being twice fermented in the bottle via a technical and labour-intensive practice often referred to as méthode traditionnelle.
But there’s more to it than that. Champagne also gets its name from the grapes used in production, most commonly including pinot noir, pinot meunier and chardonnay at a 2:3 ratio (though variations such as blanc de blancs are made entirely from white grapes). It gets its sparkle from being twice fermented in the bottle via a technical and labour-intensive practice often referred to as méthode traditionnelle.
Whether you’re after a magnum to really get the party started or are simply after a slick bottle to bring out next time there’s a promotion or wedding announcement in the family, we have had enough champagne aperitifs between them to know which champagne brands go down best. From well-established French houses such as Taittinger to a rather surprisingly good take, here’s our edit of the best.
Taittinger Prelude Grand Crus Champagne Non Vintage;
Coming on 300 years in the biz, Tattinger is a family-run house headed up by Pierre-Emmanuel Taittinger. Known for being an excellent fizzy accompaniment to chicken and pork, the blend of Grand Cru pinot noir and chardonnay lend it an especially tangy, citrusy profile, warmed up with the toasty notes of cinnamon and stone fruits.
Moët & Chandon Brut Imperial NV
Though Queen Elizabeth’s heart belongs to Bolly, Moët & Chandon came up tops for Queen Victoria II, which is why the label holds a Royal Warrant (it was also the champagne of choice at Charles and Diana’s wedding). Owner also of Dom Pérignon and Hennessy, Moët & Chandon also claims to be the first ever established champagne house, with origins in 1743. Its crisp and refreshing Brut Imperial NV is made on vineyards classed as Grand Cru, with a delicate palate that lends itself especially well to champagne cocktails with a sprinkling of sugar, Angostura bitters and a lemon twist.
Aldi Monsigny Champagne Brut;
Veuve Clicquot Brut Yellow Label Champagne;
Laurent Perrier La Cuvée Champagne;
Dom Pérignon Vintage Champagne Brut;
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Source; gq-magazine.co.uk
Whiskey- Wooden casks for spirit maturation
The role “wood” plays in ageing and maturation of whiskey
Its no surprise that 60% to 80% of the total flavor in a whiskey whether scotch or bourbon, aged rum or tequila, is uniquely attributed to the oak in which it matures. Once the fermented wash is distilled, it is the decision of the master distiller to decide whether the new spirit has to be matured and aged, and which oak flavors to develop and try to attain.
Maturation and ageing of spirit is carried out in oak wood casks. Hence, there are different varieties of oak wood used to make casks. The process involved in the making of wooden casks starts from sourcing of oak, seasoning of oak, shaping of the cask by using staves, toasting & charring etc. The process involves harvesting of tall oak trees and then seasoning them by drying for six to eight months or more. Subsequently, the seasoned wood is cut into staves and shaped into a bulging cylinder and bound together by metal hoops in the cooperage. The head and bottom of the cask are flat and each is secured into the staves by a grove. No glue, paraffin, or nails are used in making barrels.
Below is the list of some of the important casks and their capacity used for the maturation of spirits covering whisky, rum, tequila, brandy and wines including fortified wines namely sherry and Port wine.
A British Barrel has a capacity of 160 liters whereas the American Barrel has the capacity of 200 liters.
A Firkin cask is a quarter size of the British barrel and has a capacity of 40 liters and used to store ale, whereas, a Quarter cask is a quarter size of the American Barrel and has a capacity of 50 liters and Scotch and American whiskey normally use this cask to get the intense oak finish.
A Hogshead has a capacity of 250 litres to 300 litres and is used to mature Irish and Scotch whiskey as well as wine and beer.
A Barrique is a type of a cask which has a capacity of 300 liters and is popularly maturing French wine and Cognac.
A Puncheon has a capacity of 450 litres to 500 litres and is used to mature Rum and Sherry.
A Butt has a capacity of 500 liters and used to store Sherry.
A Port Pipe is a tall cask and wide and rounder with a capacity of 650 liters and essentially used to mature or store Port.
A Drum has a regular capacity of 650 liters and used to store Madeira.
A Tun is roughly having a capacity of 980 liters and generally used for fermentation of beer.
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Source; wineandspiritslifestyle.com
CÎROC And Sean “Diddy” Combs Introduce New Limited-Edition CÎROC Pomegranate
About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in January 2003 by DIAGEO. The world’s largest spirits and beer company made spirits history in October 2007 by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC.
The Brand announced its latest flavor – and it’s the perfect complement to the “love era” declared by Sean Love Combs aka “Diddy.” The new limited-edition CÎROC Pomegranate, launching October 2021, will make any gathering extra special, and delicious. The expertly crafted new flavor will help to make an ideal cocktail to toast with loved ones, enjoy while savoring moments around the table, or feature in an artfully styled bar cart. It’s a unique gift for that special someone.
The CÎROC Pomegranate is a full-bodied spirit made with vodka distilled from fine French grapes and infused with pomegranate and other natural flavors. Featuring notes of juicy red berries with hints of strawberry, melding with bursts of sweet and fruity pomegranate flavors, that culminates in a silky-smooth finish. As a finishing touch, the liquid is encased in a deep burgundy bottle resembling the jewel tones of the season with sleek gold lettering that’s sure to impress at any holiday festivities.
“CÎROC is an industry innovator. From our flavors to design, we always deliver something special, this season there is no exception,” said Mr. Combs, Chairman, Combs Enterprises. “We are introducing CÎROC Pomegranate to the family. The latest flavor is love in a bottle which I guarantee will have everybody celebrating.”
Add luxury to any occasion with a touch of other enjoyable flavor of CÎROC Vodka, which is specifically crafted for every season. Order today at www.Drinksdirect.NG
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Source; www.bevnet.com/
Staying Innovative In The Beverage Industry
4 KEYS TO HELP STAY INNOVATIVE
Product innovation in the beverage space is crucial to business success, growth, profitability, and extension. While it seems like innovative ideas are widespread everywhere, there are several challenges to overcome on the road to bringing a new beverage idea to market. Some of the obstacles beverage innovators face include:
- A highly competitive market
- Fluctuating pricing
- Intense price competition
- Constant shifts in consumer demand and trends
- Increasing changes in the regulatory environment
In defiance of the challenges and difficulties, beverage innovation is still waxing stronger. In 2019, the three food categories with the most significant shares of overall new product introductions were beverages, snacks, and confectionery foods. Here are the fundamental principles that helped beverage companies bring successful new concepts to life.
Adopt an Innovation Mindset
Most of the biggest setbacks to innovation exist in the mind. Believing we have all the solutions and answers, repeating old patterns of thinking, and resisting change can make new ideas decay, and hence bring all the whole creative process to a halt. An innovative mindset is one of openness and creativity combined with curiosity and courage to explore the unknown. Innovators are resilient, they aren’t afraid to put big ideas out there, get feedback, make decisions, and keep moving forward.
Some practical steps for grooming a more innovative mindset include challenging your assumptions, consistently asking questions your rivals aren’t asking embracing, practicing brainstorming. Confidence is another essential feature of an innovative mindset. Believe in yourself and your team and what you intend to put out. Always Remember that creativity and innovation are not in-born skill; you can cultivate, and continuously improve on them with practice over time.
Know your Customer
The most successful beverages start with an in-depth knowledge and understanding of the audience they want to communicate to. It’s more than just making assertions with just intuitive knowledge. Innovators invest plenty of time and effort in gathering quantitative and qualitative data about their target market. Understanding your market and the problem you’re solving for them is the backbone of successful product innovation. Use research, interviews, listening sessions, and feedback from customers to guide your approach.
Create Strong Partnerships
In the fast-paced world of beverage innovation, a “to act by ones self without assistance” approach isn’t the best growth method regardless of your big plans that are in view. Collaboration allows you to harness others’ strengths and abilities to scale your innovation process to solve new and complex challenges. Leaning into your core strengths, assessing your gaps, and supplementing them with wisdom and experience outside your company can move your idea forward faster and more efficiently than you could just on your own. Working collaboratively with partners generates energy that fuels growth, innovation, and creativity. Developing value-aligned partnerships with common goals and complementary strengths is a critical aspect of successful innovation.
Companies that excel at innovation have a composed and self assured approach to stand out from competitors, attract more customers and investors, and grow faster than companies that don’t. The next big idea can come from anywhere at any time. By improving your focus on innovation, you improve the odds that it will come from you.
Follow A Cohesive Process
Whilst innovation involves a great deal of open creativity, there is room for a structure to bring new ideas to life more efficiently and effectively. An innovation process merges existing and new findings together to bring about new marketable solutions and to achieve the set goal. Following a proven strategy for market innovation has several advantages:
- It prompts you towards action: A process gives you steps to follow to get out of ideation and into phases of action that push the idea forward.
- Increases efficiency through alignment: An innovation process gets everyone on the same page regarding what steps to take when, what the goals are, and who is accountable for each action.
- Reduces the risk of failure: A good innovation process integrates decision points that allow for decisions to be made earlier in the process. More frequent decision points help companies avoid unnecessary development costs that would not have led to results.
- Creates documentation for decisions and learning: The innovation process sets up a transparent and traceable path with criteria and measurable goals to achieve a shared vision of success.
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Source; www.mydrinkbeverages.com
Gifting gone Digital
THE INCEPTION
Since being introduced back in 1995, digital gifting has gained momentum particularly over the decade. In this fast-paced world of technology that we live in today, digital gifting is an essential requirement for any business that wants to keep up with the pace and maintain their market position. Over the years, more and more companies have started offering the option to purchase eGifts and digital vouchers – especially those that have a dominant online presence. At the very beginning, gift cards came in the form of paper vouchers. Before long, paper was swapped with plastic due to counterfeiting, and then finally as technology advanced, digital gifting became mostly digital. There are two main reasons that digital gifting has continued to increase in popularity over the years: speed and personalization.
Most people find gifting on any occasion a task! First, they are clueless about what to gift, then if they decide on something, they don’t know if it will be liked, etc. In the end, the gift usually ends up being an amount of cash! However, a more refined, safe & convenient gift can be a Gift Card!
Unlike cash, Gift Cards show that you have put in some thought & effort in gifting. This, without actually being worried about whether the receiver will appreciate the gift or not, as you give a certain monetary power to him/her to purchase what the heart desires.
What is a Gift Card?
When terminologies such as Gift certificate, Exchange coupons, Gift voucher, or Gift token, are used ,it means exactly the same. A Gift card is a type of stored value card loaded with funds for future discretionary use. Only it contains a specific amount of money. Once this sum is spent down, the card can no longer be used. Gift cards also have expiration dates, which are often much shorter than that of prepaid cards.
Gift cards can be open-loop or closed-loop. An open-loop gift card can be used anywhere that brand of card is accepted. For example, if you have a gift card that’s branded with the Visa logo, you could use it to make purchases anywhere Visa is accepted. A closed-loop card, on the other hand, can only be used at specific merchants. For instance, if you purchase a gift card from Starbucks or Amazon, you or the gift card’s recipient would be able to use them to make purchases only at the retailer issuing the card
With the ability to buy eGifts and vouchers online, digital gifting is the first choice for many when it comes to present buying. Being able to shop quickly and effectively, without much effort, is a very appealing concept to a lot of people. With the option to swiftly go online and buy a gift voucher or eGift at the click of a button, traipsing round high street shops and online stores are quickly becoming a thing of the past. Convenience and ease are very much basic requirements for many in this modern-day world that we live in.
Why choose Gift Cards?
Gift Cards can receive more appreciation if you buy it keeping in mind the likes & interests of the receiver. Besides giving the joy of shopping, the other technical benefits of Gift Cards are:
- Freedom to choose: With the entire world available online, Gift Cards give the receiver the freedom to choose whatever they want from a retail store or online.
- Safety: Gift Cards work like a debit card and are safe as they can be frozen in case of loss or theft, without losing the money in it.
- Easy Access: Gift Cards are prepaid cards that simply have to be swiped by the receiver to make electronic payments!
- Convenience: Mobile Gift Cards come directly on the receiver’s mobile phone through email or SMS. This makes it easier to carry in the mobile phone and safer as the card is then associated with that mobile number.
- Tracking: Gift Cards prove to be useful when given to young shoppers. Grown-ups can monitor and control the spending (unlike cash) by restricting the amount of money and locations of spending.
- Less cost: In case you decide to send the Gift Card, the cost to do so is a lot lesser than sending any package. Buying a Gift Card is also convenient as it can be done online as well.
- its a source of financial help: Another benefit of a Gift Card can be a subtle way of helping someone in their times of need. Gift Cards can prove to be a good necessity gift for someone who might be going through a rough patch financially. Helping with Gift Cards can be a lot more graceful than giving cash.
Gift Cards can be a timely benefit to the person who has received it during the discount season such as Black Friday sale! Getting more from the money received in a Gift card can be very satisfying.
Gift cards are also great for those who are concerned with losing money or who shop regularly and don’t want the hassle of cash handling. This is why much of the younger generation are receiving more digital gifts – it removes a lot of hassle. The explosion in gift card growth is due to the challenges of traditional gifting methods. These challenges include knowing what a person wants, specific product details, and knowing the shipping address. These problems made gift cards one of the most convenient and easy gifts of the 21st century.
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Are you unsure of what to gift a family member, loved ones, friends, co worker/colleague, or Boss? Or you simply know that they will rather have the freedom of choosing their preferred beverage brand, Send them a Drinksdirect gift card today ranging from 5k- 150k . through this link www.drinksdirect.ng
- Log onto www.drinksdirect.ng
- Create an account and password with an E-mail address
- Click on Gift card option and select preferred amount
- Fill in the recipients info (i.e a functional e-mail, drop a message, and submit)
Source: www.hdfcbank.com
‘Vampire Diaries’ actors Damon & Stefan Salvatore, on their new bourbon Whiskey brand:
‘Our soul is in this bottle’
For actors Ian Somerhalder and Paul Wesley whose character name in vampire’s diary series was ( Damon & Stefan Salvatore) the reason for launching their own bourbon liquor brand is personal. The two have been good friends since playing brothers on “The Vampire Diaries.” Even though it’s been four years since the popular CW series wrapped, the co-stars remain close — so closely knitted, that they co-created a whiskey brand called Brother’s Bond Bourbon.
“We drank bourbon on the show,” Wesley (Stefan) told Yahoo Finance Live. “Ian and I drank bourbon offscreen when we finished work. We fell in love with bourbon. We shot the show in the South, and so, this is extremely organic to us. And it’s something that just makes perfect sense.” Ian Somerhalder (Damon) added, “This [bourbon] was over 10 years in the making. This guy (Stefan) and I spent so many hundreds — well, thousands and thousands of hours on the set together. And this is the most authentic thing that we can think of doing. Our soul is in this bottle.”
When the bourbon launched in May it sold out online within days. Since then, Somerhalder says they have sold 50,000 cases of the four-grain straight bourbon whiskey which retails for $39.99 and is sold online and in major chains including Albertsons (ACI), Trader Joe’s and Walmart (WMT). Wesley (Stefan) said the two had “a lot of time on our hands” during the COVID-19 pandemic and decided to put their business plan into action. “I mean, obviously, it was a horrible time, but at the same time, it forced us to sit in our homes, get on our Zooms, talk every single day, and develop this product. Ian and I live close to one another,” said Wesley. “So I went to Ian’s. We blended this bourbon together in his living room.”
Wesley added, “Most people — and I’m not saying specific names or anything, but most people will slap their names on a bottle and sell a product that they really have no part in developing. Everything you see here, from the label to the name, to what’s inside, to the bottle, was designed by Ian and myself and our team. And so for us, this is extremely organic.”The pair’s “passion project” is also about giving back with an eye toward sustainability. The brand donates a portion of proceeds to regenerative agriculture, and their goal is for the brand to be carbon negative.
“The future of business are the companies with triple bottom lines,” said Somerhalder. “People, planet, profit— end of story, right? We obviously know scientifically regenerative agriculture can stop climate change in its tracks, so we are doubling down and putting our money where our mouth is… We are an agricultural company. And we are going to make sure that we invest heavily, heavily, heavily in regenerative ag[riculture] by sequestering enormous amounts of carbon dioxide and storing it safely back in the ground where it belongs.”
The Brother’s Bond Bourbon
Somerhalder explained how the label, which features two men sitting under a tree, is “super symbolic.”
“The brother’s bond is the anchor that holds this big, you know, organic structure in between the boys. They have the ability to be safe and look out and have perspective,” he said. “These are the grains actually built in, you know, the corn, wheat, barley, and rye, built into the tree. And the birds signify nature and freedom.”
“And the tree is an oak tree,” added Wesley, “and as we all know, bourbon is aged in oak barrels. So everything has a meaning and a significance.”
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Source: Yahoo! Finance
JOHNNIE WALKER PARTY KIT PROMO ON DRINKSDIRECT.NG
JW party kit freebies available at drinksdirect when you buy Johnnie Walker Red label or Black label. all you have to do is visit www.drinksdirect.ng
Get ready for your Big Brother Naija eviction party and place your orders now
Guide to identifying adulterated Johnnie Walker Whiskey
A Tug of War
Johnnie walker is a brand of scotch whiskey owned by Diageo but distributed in Nigeria by Guinness. JW whiskey originated in the Scottish burgh of Kilmarnock in East Ayrshire. The brand was first established by grocer john Walker. It is the most widely distributed brand of blended scotch whiskey in the world, sold in almost every country, with annual sales of the equivalent of over 223.7 million 700ml bottles in 2016 (156.6 million liters).
The existence of numerous E-commerce sites provides the perfect channels for this enterprise, not only as a source of customer but also for the acquisition of the packaging itself. It is estimated that a third of all alcohol production worldwide is illicit, and that number rises to a half in places such as Africa and China. At drinksdirect.ng our core values and drive has always been supplying unadulterated drinks directly to your door step.
Consumption of fake alcohol poses a big threat to our health and most times have a dangerous consequences, and can lead to Nausea and vomiting, Abdominal pain, blindness, in extreme cases it can also lead to coma, liver and kidney disease, and even death. Fake or illegally produced alcohol is alcohol that is produced in unlicensed distilleries or people’s homes and intended for sale. Properly produced and certified alcoholic drinks will be made using ethanol, whereas production of fake alcohol is more likely to use cheaper versions of alcohol that contains potentially dangerous chemical.
HOW TO IDENTIFY FAKE JOHNNIE WALKER
While you might be paying for a Johnnie walker, chances are that your local distributor might sell you some cheap whiskey packaged in nice looking bottle. It is very difficult for most people to spot the difference between fake and authentic alcohol by just looking at it in the store. Also, some bootleggers are clever enough to even mimic the original taste by blending different types of alcohol. A huge part of the problem is that the substance, the fake liquors are made from hidden locations and can be difficult to identify as dangerous.
Here are a list of guidelines to aid identify counterfeit Johnnie Walker whiskey
- A particularly low price; fake and adulterated drinks are mostly in a haste to get into the market so as to maximize profits quickly within a short period of time without authorities and consumers noticing, to this extent price is lowered to achieve such inhuman motive.
- Check the label carefully; Most of the time, these counterfeit drinks have spelling error on their labels and are often poorly packaged. So if you if you observe names such as “ Johnnie Walker ” spelled as ‘ Johnny Walker ’ Also if the label is missing the manufacturers address, manufacturing date or batch number please run away.
- When several bottles of the same brand in a store have an uneven level of liquid; This is an indication of manual filling as most of these fake manufactures don’t have access to the sophisticated technology used in the authentic production process.
- When the label is glued unevenly; Poor packaging is another feature found in counterfeit alcoholic drinks. While established brand such as Johnnie Walker decorate their packaging properly and meticulously, fake liquor often do not. Check the packaging for bumps on the bottle, poorly glued stickers and so on.
- When the cork seems to have been previously opened; This is a clear and evident signal that the liquor was not properly sealed by the fake manufacturer, and Diageo brands are committed to excellence, distinction, and brilliance and wouldn’t afford to make such error. Also it could be a sign that it has been tampered with previously before making it to the store.
- Observe the color and texture; Genuine johnnie walker often have consistent color and fine texture, if the color or texture of the liquor seem questionable and inconsistent, then its most likely to be fake.
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Source: Publichealth.com.ng and bbc.com
