THE INCEPTION Since being introduced back in 1995, digital gifting has gained momentum particularly over the decade. In this fast-paced world of technology that we live in today, digital gifting is an essential requirement for any business that wants to keep up with the pace and maintain their market position. Over the years, more and…
‘Our soul is in this bottle’ For actors Ian Somerhalder and Paul Wesley whose character name in vampire’s diary series was ( Damon & Stefan Salvatore) the reason for launching their own bourbon liquor brand is personal. The two have been good friends since playing brothers on “The Vampire Diaries.” Even though it’s been four…
A Tug of War Johnnie walker is a brand of scotch whiskey owned by Diageo but distributed in Nigeria by Guinness. JW whiskey originated in the Scottish burgh of Kilmarnock in East Ayrshire. The brand was first established by grocer john Walker. It is the most widely distributed brand of blended scotch whiskey in the…
Old is the New From being the centerpiece of celebrations at occasion and events, to a romantic meal, and friendly gathering there’s nothing as sad as the last drop from your favorite liquor. There’s still plenty of life to be had yet in the bottle, rather than sending the glass to recycling or disposing of…
Ever pondered how celebrity endorsements are initiated and executed? Well, this gives you a glimpse into the world of endorsement deals and its features. Celebrity endorsements are a marketing strategy designed for businesses of all various forms whereby a celebrity or influencer is appointed as a spokesperson to help promote a business, brand, product, or…
