The role “wood” plays in ageing and maturation of whiskey Its no surprise that 60% to 80% of the total flavor in a whiskey whether scotch or bourbon, aged rum or tequila, is uniquely attributed to the oak in which it matures. Once the fermented wash is distilled, it is the decision of the master distiller…
About CÎROC Ultra-Premium Vodka CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in January 2003 by DIAGEO. The world’s largest spirits and beer company made spirits history in October 2007…
4 KEYS TO HELP STAY INNOVATIVE Product innovation in the beverage space is crucial to business success, growth, profitability, and extension. While it seems like innovative ideas are widespread everywhere, there are several challenges to overcome on the road to bringing a new beverage idea to market. Some of the obstacles beverage innovators face include:…
THE INCEPTION Since being introduced back in 1995, digital gifting has gained momentum particularly over the decade. In this fast-paced world of technology that we live in today, digital gifting is an essential requirement for any business that wants to keep up with the pace and maintain their market position. Over the years, more and…
‘Our soul is in this bottle’ For actors Ian Somerhalder and Paul Wesley whose character name in vampire’s diary series was ( Damon & Stefan Salvatore) the reason for launching their own bourbon liquor brand is personal. The two have been good friends since playing brothers on “The Vampire Diaries.” Even though it’s been four…
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A Tug of War Johnnie walker is a brand of scotch whiskey owned by Diageo but distributed in Nigeria by Guinness. JW whiskey originated in the Scottish burgh of Kilmarnock in East Ayrshire. The brand was first established by grocer john Walker. It is the most widely distributed brand of blended scotch whiskey in the…
Old is the New From being the centerpiece of celebrations at occasion and events, to a romantic meal, and friendly gathering there’s nothing as sad as the last drop from your favorite liquor. There’s still plenty of life to be had yet in the bottle, rather than sending the glass to recycling or disposing of…
Ever pondered how celebrity endorsements are initiated and executed? Well, this gives you a glimpse into the world of endorsement deals and its features. Celebrity endorsements are a marketing strategy designed for businesses of all various forms whereby a celebrity or influencer is appointed as a spokesperson to help promote a business, brand, product, or…
