The Art of the Toast: Drinking Etiquette Across Cultures

A simple “cheers” might seem universal, but the art of toasting carries unique traditions and meanings across cultures. From formal gestures in Europe to vibrant communal rituals in Africa and Asia, the way people raise their glasses says a lot about respect, community, and celebration. Knowing the rules, or breaking them unknowingly, can make or mar your experience in a new country or setting.

In Germany, toasting is taken very seriously. One must make direct eye contact when clinking glasses, or risk seven years of bad luck in love — so the superstition goes. A toast usually begins with “Prost!” and is often shared with everyone at the table. In France, the word is “Santé!”, and there’s a similar emphasis on eye contact, but the French also avoid crossing arms while toasting — it’s considered impolite.

Meanwhile, in Japan, etiquette is rooted in respect and hierarchy. You typically wait for the most senior person to start the toast, and it’s customary to pour drinks for others rather than yourself. The phrase “Kanpai!” is used,  similar to “cheers” and during business gatherings, the order and manner in which glasses are raised reflect social structure.

In Nigeria and many parts of  West Africa, toasts are lively and expressive, often delivered with a short speech or prayer. During social gatherings or ceremonies, a respected elder may lead with a toast to life, health, or success. Palm wine or locally brewed drinks like burukutu or ogogoro are commonly used, giving the moment a cultural and communal essence.

Understanding these subtle differences not only helps avoid awkward moments but also shows a deep respect for local customs. Whether you’re sipping champagne at a Parisian wedding or enjoying palm wine in a Nigerian village, toasting the right way bridges cultures and brings people closer, one glass at a time.