Gifting gone Digital
THE INCEPTION
Since being introduced back in 1995, digital gifting has gained momentum particularly over the decade. In this fast-paced world of technology that we live in today, digital gifting is an essential requirement for any business that wants to keep up with the pace and maintain their market position. Over the years, more and more companies have started offering the option to purchase eGifts and digital vouchers – especially those that have a dominant online presence. At the very beginning, gift cards came in the form of paper vouchers. Before long, paper was swapped with plastic due to counterfeiting, and then finally as technology advanced, digital gifting became mostly digital. There are two main reasons that digital gifting has continued to increase in popularity over the years: speed and personalization.
Most people find gifting on any occasion a task! First, they are clueless about what to gift, then if they decide on something, they don’t know if it will be liked, etc. In the end, the gift usually ends up being an amount of cash! However, a more refined, safe & convenient gift can be a Gift Card!
Unlike cash, Gift Cards show that you have put in some thought & effort in gifting. This, without actually being worried about whether the receiver will appreciate the gift or not, as you give a certain monetary power to him/her to purchase what the heart desires.
What is a Gift Card?
When terminologies such as Gift certificate, Exchange coupons, Gift voucher, or Gift token, are used ,it means exactly the same. A Gift card is a type of stored value card loaded with funds for future discretionary use. Only it contains a specific amount of money. Once this sum is spent down, the card can no longer be used. Gift cards also have expiration dates, which are often much shorter than that of prepaid cards.
Gift cards can be open-loop or closed-loop. An open-loop gift card can be used anywhere that brand of card is accepted. For example, if you have a gift card that’s branded with the Visa logo, you could use it to make purchases anywhere Visa is accepted. A closed-loop card, on the other hand, can only be used at specific merchants. For instance, if you purchase a gift card from Starbucks or Amazon, you or the gift card’s recipient would be able to use them to make purchases only at the retailer issuing the card
With the ability to buy eGifts and vouchers online, digital gifting is the first choice for many when it comes to present buying. Being able to shop quickly and effectively, without much effort, is a very appealing concept to a lot of people. With the option to swiftly go online and buy a gift voucher or eGift at the click of a button, traipsing round high street shops and online stores are quickly becoming a thing of the past. Convenience and ease are very much basic requirements for many in this modern-day world that we live in.
Why choose Gift Cards?
Gift Cards can receive more appreciation if you buy it keeping in mind the likes & interests of the receiver. Besides giving the joy of shopping, the other technical benefits of Gift Cards are:
- Freedom to choose: With the entire world available online, Gift Cards give the receiver the freedom to choose whatever they want from a retail store or online.
- Safety: Gift Cards work like a debit card and are safe as they can be frozen in case of loss or theft, without losing the money in it.
- Easy Access: Gift Cards are prepaid cards that simply have to be swiped by the receiver to make electronic payments!
- Convenience: Mobile Gift Cards come directly on the receiver’s mobile phone through email or SMS. This makes it easier to carry in the mobile phone and safer as the card is then associated with that mobile number.
- Tracking: Gift Cards prove to be useful when given to young shoppers. Grown-ups can monitor and control the spending (unlike cash) by restricting the amount of money and locations of spending.
- Less cost: In case you decide to send the Gift Card, the cost to do so is a lot lesser than sending any package. Buying a Gift Card is also convenient as it can be done online as well.
- its a source of financial help: Another benefit of a Gift Card can be a subtle way of helping someone in their times of need. Gift Cards can prove to be a good necessity gift for someone who might be going through a rough patch financially. Helping with Gift Cards can be a lot more graceful than giving cash.
Gift Cards can be a timely benefit to the person who has received it during the discount season such as Black Friday sale! Getting more from the money received in a Gift card can be very satisfying.
Gift cards are also great for those who are concerned with losing money or who shop regularly and don’t want the hassle of cash handling. This is why much of the younger generation are receiving more digital gifts – it removes a lot of hassle. The explosion in gift card growth is due to the challenges of traditional gifting methods. These challenges include knowing what a person wants, specific product details, and knowing the shipping address. These problems made gift cards one of the most convenient and easy gifts of the 21st century.
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Are you unsure of what to gift a family member, loved ones, friends, co worker/colleague, or Boss? Or you simply know that they will rather have the freedom of choosing their preferred beverage brand, Send them a Drinksdirect gift card today ranging from 5k- 150k . through this link www.drinksdirect.ng
- Log onto www.drinksdirect.ng
- Create an account and password with an E-mail address
- Click on Gift card option and select preferred amount
- Fill in the recipients info (i.e a functional e-mail, drop a message, and submit)
Source: www.hdfcbank.com
‘Vampire Diaries’ actors Damon & Stefan Salvatore, on their new bourbon Whiskey brand:
‘Our soul is in this bottle’
For actors Ian Somerhalder and Paul Wesley whose character name in vampire’s diary series was ( Damon & Stefan Salvatore) the reason for launching their own bourbon liquor brand is personal. The two have been good friends since playing brothers on “The Vampire Diaries.” Even though it’s been four years since the popular CW series wrapped, the co-stars remain close — so closely knitted, that they co-created a whiskey brand called Brother’s Bond Bourbon.
“We drank bourbon on the show,” Wesley (Stefan) told Yahoo Finance Live. “Ian and I drank bourbon offscreen when we finished work. We fell in love with bourbon. We shot the show in the South, and so, this is extremely organic to us. And it’s something that just makes perfect sense.” Ian Somerhalder (Damon) added, “This [bourbon] was over 10 years in the making. This guy (Stefan) and I spent so many hundreds — well, thousands and thousands of hours on the set together. And this is the most authentic thing that we can think of doing. Our soul is in this bottle.”
When the bourbon launched in May it sold out online within days. Since then, Somerhalder says they have sold 50,000 cases of the four-grain straight bourbon whiskey which retails for $39.99 and is sold online and in major chains including Albertsons (ACI), Trader Joe’s and Walmart (WMT). Wesley (Stefan) said the two had “a lot of time on our hands” during the COVID-19 pandemic and decided to put their business plan into action. “I mean, obviously, it was a horrible time, but at the same time, it forced us to sit in our homes, get on our Zooms, talk every single day, and develop this product. Ian and I live close to one another,” said Wesley. “So I went to Ian’s. We blended this bourbon together in his living room.”
Wesley added, “Most people — and I’m not saying specific names or anything, but most people will slap their names on a bottle and sell a product that they really have no part in developing. Everything you see here, from the label to the name, to what’s inside, to the bottle, was designed by Ian and myself and our team. And so for us, this is extremely organic.”The pair’s “passion project” is also about giving back with an eye toward sustainability. The brand donates a portion of proceeds to regenerative agriculture, and their goal is for the brand to be carbon negative.
“The future of business are the companies with triple bottom lines,” said Somerhalder. “People, planet, profit— end of story, right? We obviously know scientifically regenerative agriculture can stop climate change in its tracks, so we are doubling down and putting our money where our mouth is… We are an agricultural company. And we are going to make sure that we invest heavily, heavily, heavily in regenerative ag[riculture] by sequestering enormous amounts of carbon dioxide and storing it safely back in the ground where it belongs.”
The Brother’s Bond Bourbon
Somerhalder explained how the label, which features two men sitting under a tree, is “super symbolic.”
“The brother’s bond is the anchor that holds this big, you know, organic structure in between the boys. They have the ability to be safe and look out and have perspective,” he said. “These are the grains actually built in, you know, the corn, wheat, barley, and rye, built into the tree. And the birds signify nature and freedom.”
“And the tree is an oak tree,” added Wesley, “and as we all know, bourbon is aged in oak barrels. So everything has a meaning and a significance.”
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Source: Yahoo! Finance
JOHNNIE WALKER PARTY KIT PROMO ON DRINKSDIRECT.NG
JW party kit freebies available at drinksdirect when you buy Johnnie Walker Red label or Black label. all you have to do is visit www.drinksdirect.ng
Get ready for your Big Brother Naija eviction party and place your orders now
Guide to identifying adulterated Johnnie Walker Whiskey
A Tug of War
Johnnie walker is a brand of scotch whiskey owned by Diageo but distributed in Nigeria by Guinness. JW whiskey originated in the Scottish burgh of Kilmarnock in East Ayrshire. The brand was first established by grocer john Walker. It is the most widely distributed brand of blended scotch whiskey in the world, sold in almost every country, with annual sales of the equivalent of over 223.7 million 700ml bottles in 2016 (156.6 million liters).
The existence of numerous E-commerce sites provides the perfect channels for this enterprise, not only as a source of customer but also for the acquisition of the packaging itself. It is estimated that a third of all alcohol production worldwide is illicit, and that number rises to a half in places such as Africa and China. At drinksdirect.ng our core values and drive has always been supplying unadulterated drinks directly to your door step.
Consumption of fake alcohol poses a big threat to our health and most times have a dangerous consequences, and can lead to Nausea and vomiting, Abdominal pain, blindness, in extreme cases it can also lead to coma, liver and kidney disease, and even death. Fake or illegally produced alcohol is alcohol that is produced in unlicensed distilleries or people’s homes and intended for sale. Properly produced and certified alcoholic drinks will be made using ethanol, whereas production of fake alcohol is more likely to use cheaper versions of alcohol that contains potentially dangerous chemical.
HOW TO IDENTIFY FAKE JOHNNIE WALKER
While you might be paying for a Johnnie walker, chances are that your local distributor might sell you some cheap whiskey packaged in nice looking bottle. It is very difficult for most people to spot the difference between fake and authentic alcohol by just looking at it in the store. Also, some bootleggers are clever enough to even mimic the original taste by blending different types of alcohol. A huge part of the problem is that the substance, the fake liquors are made from hidden locations and can be difficult to identify as dangerous.
Here are a list of guidelines to aid identify counterfeit Johnnie Walker whiskey
- A particularly low price; fake and adulterated drinks are mostly in a haste to get into the market so as to maximize profits quickly within a short period of time without authorities and consumers noticing, to this extent price is lowered to achieve such inhuman motive.
- Check the label carefully; Most of the time, these counterfeit drinks have spelling error on their labels and are often poorly packaged. So if you if you observe names such as “ Johnnie Walker ” spelled as ‘ Johnny Walker ’ Also if the label is missing the manufacturers address, manufacturing date or batch number please run away.
- When several bottles of the same brand in a store have an uneven level of liquid; This is an indication of manual filling as most of these fake manufactures don’t have access to the sophisticated technology used in the authentic production process.
- When the label is glued unevenly; Poor packaging is another feature found in counterfeit alcoholic drinks. While established brand such as Johnnie Walker decorate their packaging properly and meticulously, fake liquor often do not. Check the packaging for bumps on the bottle, poorly glued stickers and so on.
- When the cork seems to have been previously opened; This is a clear and evident signal that the liquor was not properly sealed by the fake manufacturer, and Diageo brands are committed to excellence, distinction, and brilliance and wouldn’t afford to make such error. Also it could be a sign that it has been tampered with previously before making it to the store.
- Observe the color and texture; Genuine johnnie walker often have consistent color and fine texture, if the color or texture of the liquor seem questionable and inconsistent, then its most likely to be fake.
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Source: Publichealth.com.ng and bbc.com
Great upcycle ideas with your old liquor bottles
Old is the New
From being the centerpiece of celebrations at occasion and events, to a romantic meal, and friendly gathering there’s nothing as sad as the last drop from your favorite liquor. There’s still plenty of life to be had yet in the bottle, rather than sending the glass to recycling or disposing of it, a little upcycling can offer a whole range of uses for growing an entire miniature garden, and adding a touch of creativity to your environment. Here are some ideas
Terrarium
A fun upcycle project for gin and whiskey drinkers, old bottles can be carefully turned into terrariums, creating a little garden in a bottle. Make sure to choose a clear, wide bottle to make filling and arranging a little bit easier, and we’d recommend using a Gin bottle which comes prepared with all the essential steps and advice. Try it for yourself and complement your home with a little touch of nature.
Reed diffusers
Turn your empty gin bottle into a beautifully fragranced reed diffuser. Fill your bottle with 350ml of mineral oil, 50 drops of essential oil, then why not add 3 tbsp’s of gin (stronger the better) to put a juniper fragranced twist to it. Mix all in a jug, then pour into your empty bottle. Then put 3-5 reed diffuser sticks in , and then you’re good to go. Remember to rotate your sticks every few days to keep the fragrance going.
Flower Vases
Using gin bottles as flower vases gives a wonderful rustic effect and best of all, they don’t require any modification to be upcycled! For the Instagram fan, a stylish bottle paired with an elegant bunch of flowers makes for a picture-perfect snap. They’re also becoming increasingly popular for wedding decorations, or just for setting on a dressing table. The bottle itself will go nicely with colorful flowers; why not pick a gin with floral botanicals & match the botanicals with what flowers you put into it. Genius!
Bottle Lamps
If you’re looking to upgrade your home décor, regenerate your gin bottle into a classy table lamp, this upcycling technique can be pretty tricky to do most especially when you’re starting from scratch. This idea is brilliant You won’t ever want to purchase an ordinary lamp again. However, there are really great YouTube tutorial videos that can give guidelines for a good starting point:
Garden Lights
We may have a while to wait, but once the evenings draw out again, soft lights can add an elegant touch to a garden party or al fresco dinner. Gin bottles are a great choice, robust enough to withstand any temperamental downpours and keep the lights inside dry. Once you’ve got the bottle and lid clean, fill it with some battery powered LED lights – these specially designed lights are a great choice for their easy on/off switch, but small fairy lights will work well too.
To get an empty bottle, you must first enjoy the liquor beforehand; at drinksdirect.ng we offer various beautiful array of products. Check out our Homepage drinksdirect.ng and start shopping for your favourite brand. If you enjoy cocktails as well, we have you covered; stay tuned as we’ll be dishing out cocktail recipes and how to make them at the comfort of your homes.
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